摘要
Abstract
In the process of the rapid development of social economy,modern graphic design has also ushered in new opportunities for development,and created more unique graphic design works.However,in the actual development,it is also faced with problems such as fuzzy information transmission,weak practicality and insufficient creativity,which makes the recognition of the design works not high and has a large gap with the expected effect.As an important component of traditional culture,traditional Chinese painting has the advantages of implicit beauty,imposing beauty,artistic conception and so on.Integrating it into modern graphic design can give graphic design unique beauty and rich artistic atmosphere,and promote the innovation and development of traditional Chinese painting art.This paper explores the current situation of modern graphic design,analyzes the necessity of integrating Chinese painting art and modern graphic design,and puts forward the innovation strategy of integrating Chinese painting art and modern graphic design.关键词
国画艺术/现代平面设计/融合创新Key words
chinese painting art/modern graphic design/fusion innovation分类
社会科学
