鞋类工艺与设计2024，Vol.4Issue(11)：126-128,3.DOI:10.3969/j.issn.2096-3793.2024-11-042
文旅融合背景下广西红色文化品牌建设与设计研究
Research on the Construction of Guangxi Red Culture Brand under the Background of Cultural and Tourism Integration
摘要
Abstract
Starting from the perspective of cultural and tourism integration,this article summarizes and organizes the problems faced by the brand construction of Guangxi's red culture,clarifies the principles of Guangxi's red culture brand construction,and finally clarifies brand construction innovation strategies from five aspects:building integrity and systematicity,building diverse communication channels,innovating red culture product expression forms,strengthening brand image design,and promoting cultural and tourism industry integration.This provides new ideas for the construction of Guangxi's red culture brand.关键词
文旅融合/红色文化/品牌建设Key words
integration of culture and tourism/red culture/brand building分类
社会科学引用本文复制引用
袁晓阳,杜琳..文旅融合背景下广西红色文化品牌建设与设计研究[J].鞋类工艺与设计,2024,4(11):126-128,3.基金项目
2022年度广西高校中青年教师科研基础能力提升项目《文旅产业视域下广西红色文化品牌创建与功能拓展研究》(项目编号:2022KY0320) （项目编号:2022KY0320）
