摘要
Abstract
Corporate cultural and creative products serve as the figurative expression of corporate culture,the communication medium of brand image and the important carrier of market competitiveness.With the rapid development of artificial intelligence technology,AI tools have emerged,bringing new opportunities for the design and development of corporate creative products.The purpose of this paper is to deeply analyze the current development situation and challenges faced by the enterprise cultural and creative products,combine with the demand dynamics in the market,study how to use AI tools to enrich the design content of the cultural and creative products,break the limitations of traditional design,and skillfully incorporate the digital design elements,and validate the validity and practicability of the AI tools in the field of enterprise cultural and creative product design.关键词
文创产品设计/人工智能技术/AIGC/创新设计Key words
cultural and creative product design/artificial intelligence technology/AIGC/innovative design分类
信息技术与安全科学
