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新媒体视域下的江汉文化传播媒介形象研究

熊瑞康 唐聪

鞋类工艺与设计2024,Vol.4Issue(12):152-154,3.
鞋类工艺与设计2024,Vol.4Issue(12):152-154,3.DOI:10.3969/j.issn.2096-3793.2024-12-050

新媒体视域下的江汉文化传播媒介形象研究

Research on the Media Image of Jianghan Culture Communication in the Perspective of New Media

熊瑞康 1唐聪1

作者信息

  • 1. 湖北商贸学院,湖北 武汉 430070
  • 折叠

摘要

Abstract

Under the new media environment,the communication media image with Jianghan culture as the theme evolves towards visualization and highlights the characteristics of immediacy,interactivity,community and personalization.By discussing the construction of the communication image of Jianghan culture in the new media perspective and the reshaping of the image of new media discourse,strengthening the communication education of Jianghan culture,excavating cultural resources and shaping the cultural brand,this dissertation aims to reshape the communication media image of Jianghan culture under the perspective of new media,and to provide experience for the inheritance and development of the excellent regional culture of the Jianghan region.

关键词

新媒体/视域/江汉文化/传播媒介/形象

Key words

new media/field of view/jianghan culture/communication media/image

分类

社会科学

引用本文复制引用

熊瑞康,唐聪..新媒体视域下的江汉文化传播媒介形象研究[J].鞋类工艺与设计,2024,4(12):152-154,3.

鞋类工艺与设计

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