鞋类工艺与设计2024，Vol.4Issue(12)：33-35,3.DOI:10.3969/j.issn.2096-3793.2024-12-011
文旅融合背景下旅游景区品牌形象设计策略
Brand Image Design Strategy of Tourism Attractions under the Background of Cultural and Tourism Integration——Take the Kunlun Pass Scenic Spot as an Example
夏雨婷 1周威1
作者信息
- 1. 桂林电子科技大学,广西 桂林 541004
- 折叠
摘要
Abstract
Since the reform and opening up,the living standard of the people has improved significantly,and the demand for material and spiritual aspects is also increasing day by day,and people are more in pursuit of the satisfaction of the soul,in which case,the cultural industry and tourism industry that can provide people with spiritual supplies have been developed vigorously,and a wave of cultural tourism has gradually been set off in China.The issue to be explored in this study is how to use the cultural resources advantages contained in scenic spots,especially the characteristic cultural heritage resources to shape the scenic spot brand image,and how to better promote the scenic spot through the scenic spot brand building to further enhance the competitiveness of tourism in today's society under the background of the integration of culture and tourism.关键词
旅游景区/品牌形象/品牌塑造Key words
tourist attractions/brand image/brand building分类
社会科学引用本文复制引用
夏雨婷,周威..文旅融合背景下旅游景区品牌形象设计策略[J].鞋类工艺与设计,2024,4(12):33-35,3.
