鞋类工艺与设计2024，Vol.4Issue(12)：91-94,4.DOI:10.3969/j.issn.2096-3793.2024-12-030
高职广告艺术设计专业课程思政应用研究
Research on Ideological and Political Application of Advertising Art Design Specialty Curriculum in Higher Vocational Colleges
摘要
Abstract
The training of advertising art and design in higher vocational colleges is aimed at"Combining German and Technical Skills"with high quality professionals.It is necessary to master certain technical skills,have certain professional ability,and have good professional ethics.However,for a long time,some colleges and universities have excessively relied on ideological and political teachers and counselors for students'ideological and political education,professional teachers have not strong ideological and political awareness of the curriculum,professional teachers have limited ability to tap the ideological and political elements of the professional curriculum,and the school system design is not perfect,resulting in the training of talents can not meet the needs of industries and enterprises.Therefore,this paper analyzes the significance of integrating advertising art and design courses into ideological and political education,analyzes the existing problems in the implementation process of this professional curriculum,and further proposes solutions to achieve the integration of ideological and political education and professional skills,so as to train advertising art and design talents who are more adaptable to social needs.关键词
高职/广告艺术设计专业/课程思政Key words
higher vocational education/advertising art design major/curriculum ideology and politics分类
社会科学引用本文复制引用
张丹..高职广告艺术设计专业课程思政应用研究[J].鞋类工艺与设计,2024,4(12):91-94,4.基金项目
福建省教育科学"十四五"规划2022年度"协同创新"专项课题《高职广告艺术设计专业课程思政应用研究》(项目编号:Fjxczx22-473) （项目编号:Fjxczx22-473）
