鞋类工艺与设计2024，Vol.4Issue(13)：12-14,3.DOI:10.3969/j.issn.2096-3793.2024-13-004
服装品牌线上运营中内容创作的技巧与实践探究
Exploring the Skills and Practice of Content Creation in Online Operation of Clothing Brands
舒方瑾1
作者信息
- 1. 江汉艺术职业学院,湖北 潜江 433100
- 折叠
摘要
Abstract
This article delves into the strategies of content marketing for clothing brands in the digital era and their impact on marketing education.By analyzing current market trends,it identifies the main challenges faced by clothing brands in content creation.Then,it proposes optimized countermeasures to address these issues and emphasizes the importance of integrating real-time market analysis,the application of new technologies,and innovative thinking into clothing marketing courses.The implementation of these strategies provides specific content marketing guidance for clothing brands while offering insights into the improvement of marketing education.关键词
服装品牌/内容创作/市场变化Key words
clothing brand/content creation/market changes分类
轻工纺织引用本文复制引用
舒方瑾..服装品牌线上运营中内容创作的技巧与实践探究[J].鞋类工艺与设计,2024,4(13):12-14,3.
