鞋类工艺与设计2024，Vol.4Issue(13)：165-167,3.DOI:10.3969/j.issn.2096-3793.2024-13-054
叙事性视域下茶叶包装设计策略研究
Research on Tea Packaging Design Strategy from the Perspective of Narrative
摘要
Abstract
Tea in China has a long history and profound cultural heritage,is a combination of material and cultural products.Tea packaging not only has the function of protection and storage,but also should have the function of conveying the attributes of tea culture,carrying forward Chinese tea culture and promoting the sales of tea products.From the perspective of narrative theory,this paper analyzes the connection between narrative and packaging design,and obtains the characteristics of narrative packaging design.Taking the classic tea packaging case as analysis,the feasibility strategy of narrative tea packaging design was studied and summarized from three aspects:narrative theme,structure setting and expression way.It is expected that the tea culture can be transmitted through the packaging design,which can guide the communication and exchange of the public while meeting the dual needs of consumers on the material level and the spiritual level,and arouse consumers'identification with China's tea culture.关键词
叙事性/包装设计/茶文化Key words
narrative/packaging design/tea culture分类
社会科学引用本文复制引用
李雅坤..叙事性视域下茶叶包装设计策略研究[J].鞋类工艺与设计,2024,4(13):165-167,3.
