鞋类工艺与设计2024，Vol.4Issue(13)：174-176,3.DOI:10.3969/j.issn.2096-3793.2024-13-057
社交媒体背景下广告设计的创新思路
Innovative Ideas for Advertising Design in the Context of Social Media
摘要
Abstract
After more than 20 years of rapid development,various types of social media have entered a peak stage of development,providing new opportunities for advertising design,but also bringing considerable challenges.To keep up with the development trend of the times,advertising design must fully grasp the opportunities brought by social media and actively innovate,in order to better respond to various new challenges.However,from the current development status of advertising design,there are still many problems that have led to the value of advertising design not being fully demonstrated.Based on this,this article introduces advertising design in the context of social media,points out the problems in advertising design in the context of social media,and proposes innovative ideas for advertising design in the context of social media.关键词
社交媒体/广告设计/用户参与Key words
social media/advertising design/user engagement分类
社会科学引用本文复制引用
何怡妮..社交媒体背景下广告设计的创新思路[J].鞋类工艺与设计,2024,4(13):174-176,3.基金项目
2024年度武汉商贸职业学院校级课题《融媒体视域下<视听语言>课程教学研究》(项目编号:2024WSY03) （项目编号:2024WSY03）
