北京大学学报（自然科学版）2024，Vol.60Issue(4)：691-700,10.DOI:10.13209/j.0479-8023.2024.024
基于"支付意愿法"和"优劣尺度法"的武夷山国家公园门票定价研究
Research on Ticket Pricing of Mount Wuyi National Parks Based on WTP and BWS
摘要
Abstract
Taking Mount Wuyi National Park as an example,this paper uses the Willingness to Pay (WTP) and Best-Worst Scaling (BWS) methods,combined with quantitative analysis methods such as linear correlation analysis and binary logit regression analysis,to explore tourists' willingness to pay for Mount Wuyi Park and its influencing factors.Research results show that tourists' overall willingness to pay is concentrated in the range of 61 to 150 yuan,and Maxdiff model shows that tourists' willingness to pay is 77.04 yuan.The willingness to pay of tourists is positively correlated with their satisfaction and daily average consumption in scenic areas.The higher the overall satisfaction of tourists,the higher their willingness to pay.The impact of factors such as daily expenses,number of tourists,and infrastructure of scenic spots on willingness to pay is more significant.Respondents with higher daily expenses are more affected by the number of tourists and the quality of scenic spot services.关键词
国家公园/门票定价/支付意愿法(WTP)/优劣尺度法(BWS)/MaxdiffKey words
national parks/ticket pricing/willingness to pay (WTP)/best-worst scaling (BWS)/Maxdiff引用本文复制引用
王奕,丛丽..基于"支付意愿法"和"优劣尺度法"的武夷山国家公园门票定价研究[J].北京大学学报（自然科学版）,2024,60(4):691-700,10.基金项目
中央高校基本科研业务费专项资金人文社科振兴重点项目(2021SRZ01)资助 （2021SRZ01）
