重庆科技学院学报（社会科学版）Issue(4)：77-89,13.DOI:10.19406/j.issn.2097-4523.2024.04.007
媒介赋权视角下的短视频实践与乡土文化变迁
Short Video Practice and Village Culture Changes from the Perspective of Media Empowerment
摘要
Abstract
In the process of population outflow and Internet development,the locality and closeness of local traditional culture have been gradually eliminated.The development of short videos in rural areas has induced great changes in local cultural life so thatthe rural cultural forms have been modernized through introduction of urban elements,cultural presentations have turned digital and fragmented through introduction of media carriers;and cultural relations have turned to the coexistence of atomized individuals and sympathy society through introduction of individual values.The reason is that its characteristics are influenced by the value orientation of urbanization of government cultural resources supply,the aphasia of villagers'political participation and media empowerment.In addition,media empowerment meets the needs of farmers to deepen individual memory,improve efficiency and adapt to cultural shocks while causing overflow of local culture and screen addiction.In this situation,the government is expected to reasonably adjust the supply direction of cultural resources,and the short video platforms are suggested to review more video content to jointly help the revitalization of rural culture.关键词
媒介赋权/农村文化生活/短视频/乡土文化变迁/乡村振兴Key words
media empowerment/rural cultural life/short video/village culture changes/revitalization of villages分类
社会科学引用本文复制引用
刘怀光,孙铭谦..媒介赋权视角下的短视频实践与乡土文化变迁[J].重庆科技学院学报（社会科学版）,2024,(4):77-89,13.基金项目
国家社会科学基金项目"全球化中的意识形态问题研究"(18BKS163). （18BKS163）
