创新科技2024，Vol.24Issue(7)：63-74,12.DOI:10.19345/j.cxkj.1671-0037.2024.7.6
以市场需求为导向的企业技术研发方向识别研究
The Identification of R&D Direction of Enterprises'Technology Oriented by Market Demand
摘要
Abstract
How to identify R&D directions of key technologies within a given field is a pivotal element of enterprises'technological innovation activities.It not only concerns the optimal allo-cation of resources and the enhancement of innovation efficiency but also serves as a vital strate-gic measure for driving sustainable corporate growth and achieving technological breakthroughs.Given the nonlinear interactions among corporate strategies,market demands,and market envi-ronment,even satisfied market demands can present development opportunities for emerging en-terprises. This study constructs a model for identifying enterprises'technology R&D directions from a competitor-oriented perspective.First,text mining techniques are employed to extract Subject-Action-Object structures and patent assignees from domain-related patent texts.The extracted Subject/Object conceptual-level entities related to technology are used as technological repre-sentations to construct a firm-technology association network and a firm collaboration network.Second,the firm-technology association matrix is standardized using Z-score normalization to obtain a firm-technology scoring matrix.A community detection algorithm is then applied to the firm collaboration network,and the Top-k technologies involving firms are selected based on comprehensive community attributes and firm similarity scores,forming a candidate technology list.Finally,indicators for technological growth potential and applicability are constructed to quantitatively evaluate the identified candidate technologies,and recommended R&D directions are proposed for firms based on their existing technological layouts. Taking Merck as an example,this study identifies enterprises'technology R&D directions.The results indicate that tyrosine kinase inhibitors and BRAF inhibitors can be two major techno-logical areas of focus for Merck's future independent or collaborative R&D.From a technological standpoint,both tyrosine kinase inhibitors and BRAF inhibitors are means to fulfill existing de-mands,exhibiting high technological growth potential and applicability.Given Merck's techno-logical R&D layout,developing or collaborating on the development of tyrosine kinase inhibitors and BRAF inhibitors could respectively synergize with its existing tumor immunotherapy(Baven-cio)and Cetuximab,enhancing their efficacy in treating colorectal cancer patients. By constructing a systematic model for identifying enterprises'technology R&D directions,this study provides a scientific basis for firms to conduct precise and efficient technological inno-vation activities.Additionally,it underscores the significance of reusing market needs,encourag-ing collaboration and healthy competition among firms,and ultimately driving innovation and growth within the industry.关键词
技术机会/SAO语义挖掘/协同过滤算法/技术研发方向Key words
technological opportunities/SAO semantic mining/collaborative filtering algo-rithm/R&D direction of technology分类
社会科学引用本文复制引用
张硕,乔亚丽,李荣荣..以市场需求为导向的企业技术研发方向识别研究[J].创新科技,2024,24(7):63-74,12.基金项目
国家自然科学基金青年项目"颠覆性低碳技术识别及创新路径动态选择研究"(72304023) （72304023）
国家自然科学基金青年项目"生物医学领域新兴主题的识别和预测方法研究"(72104246) （72104246）
中国博士后科学基金面上项目"基于多数据源融合的颠覆性低碳技术演化路径识别与预测研究"(2023M730153) （2023M730153）
中国博士后科学基金面上项目"全球科创中心高端科技人才流动的时空演化规律及形成机制研究"(2023M741901) （2023M741901）
北京市朝阳区博士后工作经费资助项目"绿色能源领域'卡脖子'关键核心技术甄选机制及突破路径研究"(2023ZZ-019). （2023ZZ-019）
