计算机与数字工程2024，Vol.52Issue(5)：1453-1458,6.DOI:10.3969/j.issn.1672-9722.2024.05.034
数字产品供应链的最优版权保护决策
Optimal Copyright Protection Decisions for the Digital Product Supply Chain
邓旭东 1李儒博2
作者信息
- 1. 武汉科技大学管理学院 武汉 430081||武汉科技大学服务科学与工程研究中心 武汉 430081
- 2. 武汉科技大学管理学院 武汉 430081
- 折叠
摘要
Abstract
With the advancement of Internet technology and the popularity of digital products,the digital industry has devel-oped rapidly,while the digital piracy problem has become more and more serious.Aiming at the piracy problem in the digital prod-uct market,a supply chain model of a single supplier and a single retailer is constructed,and the optimal copyright protection deci-sion of the supplier as the game leader is studied.It is studied that when the level of government enforcement is low,supplier needs to set a higher level of copyright protection to limit piracy,and the level of copyright protection has a substitute relationship with the level of government enforcement.Meanwhile,the threat of direct competition or shadow competition of piracy can partially alleviate the double marginalization between supplier and retailer,so that both supplier and retailer can achieve a win-win situation.Howev-er,when the level of government enforcement is high,the supplier will directly choose the zero-copyright protection strategy and benefit from it,which will damage the interests of retailer.At this time,there is no substitute relationship between the level of copy-right protection and the level of government enforcement.关键词
数字盗版/供应链/版权保护/政府执法Key words
digital piracy/supply chain/copyright protection/government enforcement分类
管理科学引用本文复制引用
邓旭东,李儒博..数字产品供应链的最优版权保护决策[J].计算机与数字工程,2024,52(5):1453-1458,6.
