建筑设计管理2024，Vol.41Issue(5)：35-41,7.DOI:10.3969/j.issn.1673-1093.2024.05.004
人力资源效能管理视角下的雇主品牌建设实践与探索
The Practice and Exploration of Developing Employer Brands from the Perspective of Human Resource Efficiency Management
余为恒 1胡奕玮 1周武1
作者信息
- 1. 中信建筑设计研究总院有限公司,武汉 430014
- 折叠
摘要
Abstract
In the face of the incremental slowdown and imbalanced talent structure in thesurvey and design market,how to efficiently give play to human resource efficiency is always a top concern for enterprises.With the survey and design industry as a study object,this paper dissected contradictions in the supply and structure of industrial talent,which employer brands are faced with in their development,as well as the contradiction between individual autonomy and traditional organizational culture;probed into difficulties such as the lagging development of functional orientation,declining effectiveness of policy tools,and slow digital transformation of human resource management in enterprises;presented countermeasures and explored in practice through a case study of the development of employer brands by CITIC General Institute of Architectural Design and Research Co.,Ltd..关键词
人力资源效能/雇主品牌/建设策略Key words
human resource efficiency/employer brand/development strategy引用本文复制引用
余为恒,胡奕玮,周武..人力资源效能管理视角下的雇主品牌建设实践与探索[J].建筑设计管理,2024,41(5):35-41,7.
