技术与创新管理2024，Vol.45Issue(4)：415-424,10.DOI:10.14090/j.cnki.jscx.2024.0407
基于互惠动机的众创空间价值共创行为决策机制研究
Decision Mechanism of Value Co-creation Behavior of Maker Space Based on Reciprocal Motivation
摘要
Abstract
Taking the core firm-led maker space as the research object,based on the DK sequential rec-iprocity game model,and considering the material and psychological benefits of the settled enterprises,a two person two-stage sequential reciprocity game model was constructed for the value co-creation be-havior decision-making of the settled enterprises and operators in the core firm-led maker space based on the reciprocity of the settled enterprises.Three conclusions were proposed.At the end of the article,taking the Hai Chuang Hui platform as an example,the reciprocal game between the settled enterprises and the Hai Chuang Hui platform was numerically analyzed,and the conclusions obtained were veri-fied.The research results indicate that when the settled enterprises do not have reciprocity motivation or have very little reciprocity motivation,both parties are prone to fall into the"prisoner's dilemma"of mutual speculation in the process of value co-creation;When considering the reciprocal motivation of the settled enterprise,the speculative behavior of the operator is more likely to be retaliated by the set-tled enterprise's"tit for tat"behavior;When the operator chooses cooperative behavior,the settled en-terprises with strong mutual motivation will also repay the cooperative behavior,thereby breaking the"prisoner's dilemma"of value co-creation behavior decision-making between both parties and achie-ving Pareto equilibrium.The findings of the study enrich the relevant research on value co-creation be-havior decision-making in maker spaces,and can provide theoretical basis for the behavior decision-making of stakeholders in maker spaces.关键词
核心企业主导型众创空间/价值共创/互惠动机/序贯互惠博弈/行为决策Key words
core firm-led maker space/value co-creation/reciprocal motivation/sequential reciprocity game/behavioral decision-making分类
管理科学引用本文复制引用
占永志..基于互惠动机的众创空间价值共创行为决策机制研究[J].技术与创新管理,2024,45(4):415-424,10.基金项目
江西省社会科学"十四五"基金项目"陶瓷产业众创网络的自组织演化及其治理机制研究——以景德镇陶瓷产业众创空间创新网络为例"(22GL30) （22GL30）
