基于RMP的绿色乡村旅游建设与可持续发展策略研究——以成都市温江区为例OA
Research on Green Rural Tourism Construction and Sustainable Development Strategy Based on RMP-Taking Wenjiang District of Chengdu as an Example
随着乡村振兴战略的推进,乡村旅游作为促进地区经济和文化发展的特殊方式受到关注.研究采用资源-市场-产品分析模式,系统分析了温江区乡村旅游的资源配置、市场定位和产品策略.通过问卷调查和专家评分法收集数据,揭示了资源特性和市场需求.发现餐饮安全满意度高,达到6.01,显示温江区在食品安全管理上的优势.但基础设施和现代娱乐设施满意度低,分别为2.56和2.07.这表明资源-市场-产品模式对旅游资源综合开发有正向作用.本文提出改进措施,旨在为温江区乡村旅游经济发展提供新方向.
With the promotion of rural revitalization strategy,rural tourism as a special way to promote regional economic and cultural development has attracted attention.The resource allocation,market positioning and product strategy of rural tourism in Wenjiang district are systematically analyzed by using the resource-market-product analysis model.The data collected by questionnaire survey and expert rating method reveal the resource characteristics and market demand.It is found that the satisfaction of food safety is high,reaching 6.01,which shows the advantage of Wenjiang district in food safety management.However,infrastructure and modern entertainment facilities have low satisfaction ratings,with 2.56 and 2.07 respectively.This indicates that the resource-market-product model has a positive effect on the comprehensive development of tourism resources.The study puts forward improvement measures to provide a new direction for the development of rural tourism economy in Wenjiang district.
牟联浩
吉林财经大学公共管理学院 吉林,长春 130000
经济学
资源-市场-产品(RMP)乡村旅游可持续评分
resource-market-product(RMP)rural tourismsustainabilityrating
《现代农业研究》 2024 (007)
26-29 / 4
吉林财经大学研究生科学研究项目"研究区块链技术在农产品电商平台领域的应用案例和效果评估"(项目编号:5231201024)
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