现代农业研究2024，Vol.30Issue(7)：26-29,4.
基于RMP的绿色乡村旅游建设与可持续发展策略研究——以成都市温江区为例
Research on Green Rural Tourism Construction and Sustainable Development Strategy Based on RMP-Taking Wenjiang District of Chengdu as an Example
摘要
Abstract
With the promotion of rural revitalization strategy,rural tourism as a special way to promote regional economic and cultural development has attracted attention.The resource allocation,market positioning and product strategy of rural tourism in Wenjiang district are systematically analyzed by using the resource-market-product analysis model.The data collected by questionnaire survey and expert rating method reveal the resource characteristics and market demand.It is found that the satisfaction of food safety is high,reaching 6.01,which shows the advantage of Wenjiang district in food safety management.However,infrastructure and modern entertainment facilities have low satisfaction ratings,with 2.56 and 2.07 respectively.This indicates that the resource-market-product model has a positive effect on the comprehensive development of tourism resources.The study puts forward improvement measures to provide a new direction for the development of rural tourism economy in Wenjiang district.关键词
资源-市场-产品(RMP)/乡村旅游/可持续/评分Key words
resource-market-product(RMP)/rural tourism/sustainability/rating分类
管理科学引用本文复制引用
牟联浩..基于RMP的绿色乡村旅游建设与可持续发展策略研究——以成都市温江区为例[J].现代农业研究,2024,30(7):26-29,4.基金项目
吉林财经大学研究生科学研究项目"研究区块链技术在农产品电商平台领域的应用案例和效果评估"(项目编号:5231201024) （项目编号:5231201024）
