热带地理2024，Vol.44Issue(8)：1435-1448,14.DOI:10.13284/j.cnki.rddl.20230285
外卖O2O与传统餐饮服务在空间分布上的竞合关系研究:共存、补充抑或替代
Coopetition between Take-out and Traditional Restaurants in Spatial Distribution:Coexistence,Complementarity,or Substitution
摘要
Abstract
The widespread adoption of information and communication technologies has reshaped the spatial dynamics of the catering industry,rendering the coopetition relations between take-out and traditional restaurants in spatial distribution increasingly intricate.Leveraging data from Meituan takeout,Dianping,and Unicom mobile signaling,we utilized the Wuhan metropolitan area as a case study.Employing the improved cumulative opportunity method and the bivariate spatial autocorrelation model,this study delved into the coopetition dynamics between take-out and traditional restaurants in terms of spatial distribution,unveiling the factors influencing these relations.Our research yielded three primary findings.Firstly,from a spatial distribution perspective,traditional catering services display spatial disparities,while take-out online-to-offline(O2O)services exhibit greater homogeneity,particularly proliferating in suburban areas.Secondly,regarding spatial distribution relationships,a significant spatial dependence between takeout O2O and traditional catering services was evident overall,albeit with a gradual weakening of correlation.From a local perspective,the spatial correlation dendrogram reveals that"High-High"coupling prevails as the primary spatial correlation pattern in the central urban area.Conversely,in suburban regions,there is a phenomenon of"Low-Low"clusters as the primary and"High-Low"clusters as the secondary,indicating significant spatial heterogeneity associated with location.Thirdly,concerning the coopetition relationships between take-out and traditional restaurants in terms of spatial distribution,the coexistence relationship dominates in the central urban area,while the complementarity relationship prevails in suburban areas,with the substitution relationship being insignificant in either region.Population density,the number of restaurants,and land attributes significantly impact coopetition relations between take-out and traditional restaurants.The coexistence relationship primarily thrives in mature residential areas characterized by high population densities and a substantial presence of both takeout and traditional restaurants.Conversely,the complementarity relationship predominantly exists in residential industrial mixed-layout areas characterized by low population densities,a significant number of takeout restaurants,and a small number of traditional restaurants.关键词
外卖O2O模式/传统餐饮服务/空间关联模式/竞合关系/双变量空间自相关/武汉都市发展区Key words
take-out O2O/traditional catering service/spatial association pattern/coopetition relation/bivariate spatial autocorrelation/Wuhan metropolitan area分类
社会科学引用本文复制引用
牛强,郭艺凯,伍磊..外卖O2O与传统餐饮服务在空间分布上的竞合关系研究:共存、补充抑或替代[J].热带地理,2024,44(8):1435-1448,14.基金项目
国家自然科学基金项目(51778503 （）
52278075) （）
