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外卖O2O与传统餐饮服务在空间分布上的竞合关系研究:共存、补充抑或替代OA北大核心CSTPCD

Coopetition between Take-out and Traditional Restaurants in Spatial Distribution:Coexistence,Complementarity,or Substitution

中文摘要英文摘要

信息通信技术(ICT)的广泛应用引发城市餐饮业空间格局的变革,致使外卖O2O与传统餐饮服务在空间分布上的竞合关系日趋复杂.文章以武汉都市发展区为例,基于美团外卖、大众点评和联通手机信令数据,运用改进累积机会法和双变量空间自相关模型,从空间分布视角探究外卖O2O与传统餐饮服务的的空间竞合关系及其影响因素.研究发现:1)空间分布上,相较于传统餐饮服务的空间不均衡特征,外卖O2O服务更为均质化,且在近郊区增长更快;2)两者空间分布关系上,外卖O2O与传统餐饮服务整体上存在显著的空间依赖性但关联程度逐渐减弱,局部上在中心城区呈现高-高聚集,在近郊区呈现低-低聚集为主、高-低聚集为辅,反映与区位有明显关联的空间异质性;3)在两者的竞合关系上,中心城区以共存关系为主,近郊区以补充关系为主,替代关系不显著,而人口密度、餐饮店铺数量、地块属性是关键影响因素,共存关系主要存在于人口密度高、这两类餐饮店铺数量多的成熟居住区,补充关系主要存在于人口密度低、外卖店铺数量多且传统餐饮店数量少的居住-工业混合布局地区.

The widespread adoption of information and communication technologies has reshaped the spatial dynamics of the catering industry,rendering the coopetition relations between take-out and traditional restaurants in spatial distribution increasingly intricate.Leveraging data from Meituan takeout,Dianping,and Unicom mobile signaling,we utilized the Wuhan metropolitan area as a case study.Employing the improved cumulative opportunity method and the bivariate spatial autocorrelation model,this study delved into the coopetition dynamics between take-out and traditional restaurants in terms of spatial distribution,unveiling the factors influencing these relations.Our research yielded three primary findings.Firstly,from a spatial distribution perspective,traditional catering services display spatial disparities,while take-out online-to-offline(O2O)services exhibit greater homogeneity,particularly proliferating in suburban areas.Secondly,regarding spatial distribution relationships,a significant spatial dependence between takeout O2O and traditional catering services was evident overall,albeit with a gradual weakening of correlation.From a local perspective,the spatial correlation dendrogram reveals that"High-High"coupling prevails as the primary spatial correlation pattern in the central urban area.Conversely,in suburban regions,there is a phenomenon of"Low-Low"clusters as the primary and"High-Low"clusters as the secondary,indicating significant spatial heterogeneity associated with location.Thirdly,concerning the coopetition relationships between take-out and traditional restaurants in terms of spatial distribution,the coexistence relationship dominates in the central urban area,while the complementarity relationship prevails in suburban areas,with the substitution relationship being insignificant in either region.Population density,the number of restaurants,and land attributes significantly impact coopetition relations between take-out and traditional restaurants.The coexistence relationship primarily thrives in mature residential areas characterized by high population densities and a substantial presence of both takeout and traditional restaurants.Conversely,the complementarity relationship predominantly exists in residential industrial mixed-layout areas characterized by low population densities,a significant number of takeout restaurants,and a small number of traditional restaurants.

牛强;郭艺凯;伍磊

武汉大学 城市设计学院,武汉 430072

地理科学

外卖O2O模式传统餐饮服务空间关联模式竞合关系双变量空间自相关武汉都市发展区

take-out O2Otraditional catering servicespatial association patterncoopetition relationbivariate spatial autocorrelationWuhan metropolitan area

《热带地理》 2024 (008)

1435-1448 / 14

国家自然科学基金项目(51778503;52278075)

10.13284/j.cnki.rddl.20230285

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