基于服务设计的云锦文创APP设计研究OA
RESEARCH ON NANJING BROCADE CULTURALAND CREATIVE APP DESIGN BASED ON SERVICE DESIGN
本文运用服务设计理论为指导,对云锦文化进行提取,结合用户在博物馆游览前后的心理活动和行为作为依据;通过深入分析潜在用户,绘制了用户旅程图、服务蓝图、用户需求分析表;构建合理信息架构,设计云锦文创App.该云锦文创App将传统与现代化相结合,为非遗文化的现代化传承与创新提供新思路.
Under the guidance of service design theory,this paper extracts Nanjing Brocade culture,which is based on the psychological activities and behaviors of users before and after visiting the museum.Through in-depth analysis of potential users,the user journey map,service blueprint and user demand analysis table are drawn.Construct a reasonable information architecture and design Nanjing Brocade Cultural Creative App.The App combines traditional culture with modern methods to provide new ideas for the modern inheritance and innovation of intangible culture.
丁秀;杨东润
江苏大学艺术学院
服务设计南京云锦非遗文化文创App数字化保护
Service designNanjing BrocadeIntangible cultural heritageCultural creative AppDigital protection
《设计》 2024 (011)
12-15 / 4
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