设计2024，Vol.37Issue(11)：16-19,4.
温瑞塘河文旅IP形象设计
RESEARCH ON IP IMAGE DESIGN OF WENRUI RIVER CULTURAL TOURISM
李强 1周赳1
作者信息
- 1. 浙江理工大学浙江省丝绸与时尚文化研究中心
- 折叠
摘要
Abstract
Under the background of cultural and tourism integration,the improvement of cultural soft power is becoming more and more important.The creation of regional cultural IP is an important means to revitalize traditional culture.This paper locates the design requirements of the IP image construction of Wenrui River,sorts out the characteristic cultural elements in the river basin,selects the white elephant tower statue as the main visual element,analyzes,extracts and reconstructs the relevant elements,and designs the characteristic cultural tourism IP image with regional representatives.It is expected to bring new enlightenment to the IP image design of Wenrui River and drive the goal of Wenzhou's cultural tourism industry development.关键词
温瑞塘河/IP形象设计/传统文化/白象塔彩塑/文化旅游Key words
Wenruitang River/IP image design/Traditional culture/White elephant tower/Cultural tourism分类
社会科学引用本文复制引用
李强,周赳..温瑞塘河文旅IP形象设计[J].设计,2024,37(11):16-19,4.
