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包装设计中的知识产权风险与应对

张辛鑫 龙芷菁

设计2024,Vol.37Issue(11):40-43,4.
设计2024,Vol.37Issue(11):40-43,4.

包装设计中的知识产权风险与应对

ON THE COUNTERMEASURES OF INTELLECTUAL PROPERTY RISK IN PACKAGING DESIGN

张辛鑫 1龙芷菁2

作者信息

  • 1. 中国计量大学法学院
  • 2. 清华大学法学院
  • 折叠

摘要

Abstract

To reduce the occurrence of"unintentional"illegal behaviors in packaging design work.Based on China's IP legal system,this paper seeks to identify and put forward potential legal risks in packaging decoration,trademarks,images and fonts by summarizing the experience of packaging design and weak IP management links.And address these difficult issues from the perspective of designers and their managers,with corresponding recommendations,with the aim of providing a reference for packaging design practitioners.

关键词

包装设计/版权/法律风险/反不正当竞争法/商标法/设计管理

Key words

Packaging design/Copyright/Legal risks/Anti-unfair competition act/Trademark law/Design management

分类

社会科学

引用本文复制引用

张辛鑫,龙芷菁..包装设计中的知识产权风险与应对[J].设计,2024,37(11):40-43,4.

设计

1003-0069

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