设计2024，Vol.37Issue(11)：50-52,3.
互联网公益产品的游戏化设计特征研究
RESEARCH ON GAMIFICATION DESIGN FEATURES OF THE INTERNET PUBLIC WELFARE
摘要
Abstract
It aims to analyse the gamification design and the composition of gamification dynamics elements in current Internet public welfare cases,and to summarise the features of gamification design in order to guide design practice.Based on the DMC Gamification Design Model,it analyses the composition and design application of gamification elements through the case study method.Four gamification design features of Internet public welfare are summarized,including"Applying the synergy of game dynamics","Enhancing the narrative of public welfare stories","Increasing user stickiness through social attributes"and"Continuing the continuity of charity engagement",which provide reference and basis for future research and practice.关键词
互联网公益/游戏化/设计特征/DMC模型/动力元素Key words
Internet public welfare/Gamification/Design feature/DMC mode/Dynamics element分类
通用工业技术引用本文复制引用
莫洁莹,巩淼森..互联网公益产品的游戏化设计特征研究[J].设计,2024,37(11):50-52,3.
