设计2024，Vol.37Issue(11)：53-55,3.
基于劝导理论的游戏化运动类APP设计策略研究
RESEARCH ON THE DESIGN STRATEGY OF GAMIFICATION SPORTS APP BASED ON PERSUASION THEORY
摘要
Abstract
To explore the design strategy of gamification sports App based on the mechanism of persuasion theory.Through the case analysis of the two APPs of Vitality Street and Daily Rope Skipping,according to the three elements of persuasion theory,this paper analyzes its persuasion design in promoting user movement.Persuasion is divided into"persuasion"that affects cognition and"introduction"that affects behavior,and the common persuasion strategies of this kind of App are extracted.The design strategies of the two APPs are consistent with the persuasion theory,which provides reference for the use of this kind of sports App to develop sports habits.关键词
劝导理论/行为模型/游戏化/运动类App/设计策略Key words
Persuasion theory/Behavior model/Gamification/Sports App/Design strategy分类
计算机与自动化引用本文复制引用
崔昊远,卜巍..基于劝导理论的游戏化运动类APP设计策略研究[J].设计,2024,37(11):53-55,3.
