设计2024，Vol.37Issue(11)：75-78,4.
基于符号学的城市IP形象设计实践
THE DESIGN PRACTICE OF URBAN IP IMAGE BASED ON SEMIOTICS:A CASE STUDY OF"YAO HUOHUO"IN QUANZHOU CIZAO
摘要
Abstract
Morris'semiotic theory serves as a strategy for developing the urban IP image design practice of Quanzhou CiZao Kilns,to meet the demand for interdisciplinary innovation.The article explores and categorizes the theory,summarizes its application to urban IP image design,and highlights its three dimensions of Syntactics,Semantics,and Pragmatics.By utilizing these dimensions,the design practice relates to visual cultural symbolic representation,empowerment through cultural storytelling,and cultural and creative design.Through the development and transformation of the urban IP design,it shapes the tourism image and promotes the local traditional culture,while strengthening cultural confidence.The findings provide new ideas for promoting the urban cultural image and exploring the tourism industry.关键词
符号学/城市IP/文创产品/泉州/设计实践Key words
Semiotics/Urban IP/Cultural and creative product/Quanzhou/Design practice分类
社会科学引用本文复制引用
黄楷鸿,杜延..基于符号学的城市IP形象设计实践[J].设计,2024,37(11):75-78,4.基金项目
韩山师范学院高等教育教学改革项目《新文科背景下视觉传达设计专业"文艺传创"教学改革实践研究》项目编号:粤韩师教[2021]148 （）
