基于AR技术的饮料品牌包装设计分析OA
RESEARCH ON BEVERAGE BRAND PACKAGING DESIGN BASED ON AR TECHNOLOGY
探究饮料品牌结合AR技术后对品牌的影响力及相应的设计策略.本研究通过对现有AR饮料包装所展现的精神理念、品牌文化、商品价值感进行分析,归纳了情感化、易传播、年轻化的设计原则.本研究提出了一套标准的AR饮料包装设计流程,即确立共性、主题选定、内容设计、AR技术实现、发布5个步骤,该流程适用于需要结合AR技术的饮料品牌.该流程能够帮助品牌更规范的通过AR内容进行品牌文化的营销,为饮料包装与AR设计的结合提供了设计参考.
To explore the influence of beverage brands combined with AR technology on the brand and the corresponding design strategy.This study summarizes several design principles,including emotionality,easily-spreading,and youthful,through the analysis of the spiritual concepts,brand culture,and sense of commodity value displayed in the existing beverage packaging.This study proposes a AR packaging design process,which consists of five steps:establishing commo…查看全部>>
储汇
苏州农商银行
AR技术包装设计饮料品牌品牌认知度品牌影响力
AR technologyPackaging designBeverage brandBrand awarenessBrand influence
《设计》 2024 (12)
10-13,4
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