摘要
Abstract
To explore the influence of beverage brands combined with AR technology on the brand and the corresponding design strategy.This study summarizes several design principles,including emotionality,easily-spreading,and youthful,through the analysis of the spiritual concepts,brand culture,and sense of commodity value displayed in the existing beverage packaging.This study proposes a AR packaging design process,which consists of five steps:establishing commonality,theme selection,content design,AR technology implementation,and release.This process is suitable for beverage brands that need to incorporate AR technology.It can provide these brands a more standardized process of the marketing with AR content and a design reference for the integration of beverage packaging and AR design.关键词
AR技术/包装设计/饮料品牌/品牌认知度/品牌影响力Key words
AR technology/Packaging design/Beverage brand/Brand awareness/Brand influence分类
通用工业技术
