基于感性意象聚类的女性健身产品CMF设计研究OA

This study aims to investigate the emotional needs of women towards the color,material,and finish(CMF)of fitness products from a sensory imagery perspective,and to provide a basis for the objective and accurate selection of design factors for women's fitness products.A semantic differential scale was used to obtain the imagery of products and CMF,and the differences between the imagery and the standard were analyzed based on the measurement of sensory imagery bias.By using cluster analysis method based on the imagery bias,the optimal combination of design factors was obtained.The optimal selection of each design factor was analyzed,and 13 combinations of design factors that match the imagery of women's fitness products were obtained.Four design principles of design factors were summarized to guide the selection of factors in product design.The products designed according to the guidance of this study meet the emotional needs of female users,which helps to provide a better emotional experience for women during the use of the products.This study provides new ideas and methods for grasping user's emotional needs in the design process.