数字文旅视角下"云游杭州"严肃游戏设计研究OA

From the perspective of digital cultural tourism,the cultural tourism attractions in Hangzhou are taken as the practice object to carry out serious game design.Through the game mechanism and digital technology,the real cultural tourism experience is mapped to the virtual game world,which brings new design ideas and practical references for the development of the current cultural tourism field.based on the octagonal behavior analysis method,this paper puts forward the design method and thinking logic of digital cultural tourism serious game,analyzes three types of user groups and their core driving forces,designs the game activity loop,and takes the serious game of Yunyou Hangzhou as an example to carry out the design practice.based on the principle of serious games,the game design process of digital cultural tourism experience is constructed.Extract user characteristics,cultural elements,goals,and motivations to transform the in-game symbol system,and adopt a multi-integration design to bring new design ideas to the application of similar digital cultural tourism products.