设计2024，Vol.37Issue(12)：47-50,4.
基于地域文化符号转译的农产品品牌创新设计研究
RESEARCH ON INNOVATIVE DESIGN OF AGRICULTURAL PRODUCTS BRAND BASED ON REGIONAL CULTURAL SYMBOL TRANSLATION
摘要
Abstract
Conduct a systematic study on regional culture and agricultural product brand design,and explore the inherent mechanism of regional culture intervening in the innovative design of agricultural product brands.With the help of Peirce's semiotic theory,we study brands as regional cultural symbols and media carriers,and deconstruct and summarize the cultural elements that can be involved.Construct a communication model of agricultural product brand cultural symbols,sort out the representation methods of agricultural product brand cultural symbols,and propose innovative strategies for agricultural product brand design based on relevant cases.The construction of this model is an attempt to deeply explore and inherit the cultural connotation of agricultural product brands,and is also an exploration of the innovative path of brand design.It has important social significance and practical value for the promotion and cultural inheritance of regional agricultural product brands.关键词
地域文化/符号转译/农产品品牌/品牌设计/文化传播Key words
Regional culture/Symbol translation/Agricultural products brand/Brand design/Cultural communication分类
社会科学引用本文复制引用
张曦匀,崔华春..基于地域文化符号转译的农产品品牌创新设计研究[J].设计,2024,37(12):47-50,4.基金项目
本文系江南大学新农村发展研究院资助项目"乡村振兴战略下农产品品牌体系创新设计研究,项目编号:JUSRP2202XNC"的阶段性研究成果. （）
