设计2024，Vol.37Issue(12)：51-54,4.
企业文创产品情感化设计应用与研究
APPLICATION AND RESEARCH ON EMOTIONAL DESIGN OF ENTERPRISE CULTURAL AND CREATIVE PRODUCTS
摘要
Abstract
To explore the application ideas and strategies of emotional design concept in the design of corporate cultural and creative products by studying the emotional needs in corporate cultural and creative products.Locate the enterprise cultural and creative products,clarify their essential attributes,analyze the emotional needs in the enterprise cultural and creative products,study the ideas and processes of the emotional design of enterprise cultural and creative products,and summarize the emotional design strategies of corporate cultural and creative products based on the three levels of instinctive layer design,behavioral layer design and reflection layer design in emotional design theory,combined with the characteristics of corporate cultural and creative products,and demonstrate through practical application cases.The path and strategy of emotional design of enterprise cultural and creative products are proposed.This paper clarifies the ideas and provides reference for the emotional design of enterprise cultural and creative products.关键词
企业文化/企业文创/文创设计/情感化设计/设计策略Key words
Corporate culture/Enterprise cultural creation/Cultural and creative design/Emotional design/Design strategy分类
社会科学引用本文复制引用
刘洋,刘小博..企业文创产品情感化设计应用与研究[J].设计,2024,37(12):51-54,4.
