设计2024，Vol.37Issue(12)：59-62,4.
基于感质理论的校园文创产品设计研究
RESEARCH ON THE DESIGN OF CAMPUS CULTURAL AND CREATIVE PRODUCTS BASED ON SENSORY QUALITY THEORY
摘要
Abstract
To apply the theory of perception to the design process of campus cultural and creative products,and to seek effective communication channels between users and designers,in order to design products that can touch users'hearts and enhance users'sense of identity with campus cultural brands.Taking City University of Macao as an example,ZMET technology was used to establish a typical consumer mental model,and the implicit cultural design elements in the user's heart were excavated for the sensory design process.A new circular campus cultural and creative design method is proposed,the effectiveness of the method is verified through design practice,and the subsequent iteration mode of products is clarified.It adds new and effective content to the design and brand establishment of campus cultural and creative products.关键词
感质理论/校园文创/ZMET/品牌/澳门城市大学/信息传播Key words
Sensory theory/Campus cultural creativity/ZMET/Brand/City University of Macao/Information communication分类
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杨敏芝,邢亚龙..基于感质理论的校园文创产品设计研究[J].设计,2024,37(12):59-62,4.
