设计2024，Vol.37Issue(12)：63-66,4.
基于中国传统文化的IP形象设计与应用研究
IP IMAGE DESIGN AND APPLICATION RESEARCH BASED ON CHINESE TRADITIONAL CULTURE
摘要
Abstract
IP is a manifestation of original value influence in the new media era,and the cultural IP is a new expression of cultural connotation.IP image design based on Chinese traditional culture is to combine traditional culture with modern aesthetics to create IP images with Chinese cultural characteristics and connotation.This paper takes the traditional Chinese Flower God culture as the object,takes cultural direction,artistic expression and image extension as the starting point,explores the design method of traditional cultural IP image,completes the original twelve gods of flowers IP series,summarizes the IP image design ideas such as audience group positioning,proposed image selection,color element extraction,traditional decoration application,and then creates a diversified and multi-dimensional IP image application scenarios,helping the living dissemination of the Flower God culture,and providing reference for the protection and inheritance form of Chinese traditional culture.关键词
IP/文化IP/IP形象设计/中国传统文化/花神文化Key words
IP/Cultural IP/IP image design/Chinese traditional culture/Flower God culture分类
社会科学引用本文复制引用
贾佳,彭月橙..基于中国传统文化的IP形象设计与应用研究[J].设计,2024,37(12):63-66,4.基金项目
北京林业大学研究生课程思政建设项目"游戏设计专题课程思政教学研究"(项目编号:KCSZ24018)阶段性成果 （项目编号:KCSZ24018）
北京市高等教育学会面上项目"生态美育的新媒体表达与教学设计研究"(项目编号:MS2022244)阶段性成果. （项目编号:MS2022244）
