设计2024，Vol.37Issue(12)：104-106,3.
乡村振兴背景下盐官古镇文创产品创新设计研究
RESEARCH ON INNOVATIVE DESIGN OF CULTURAL AND CREATIVE PRODUCTS IN YANGUAN ANCIENT TOWN UNDER THE BACKGROUND OF RURAL REVITALIZATION
摘要
Abstract
In order to study the development strategies of various dimensions of cultural and creative products in Yanguan Ancient Town,the article takes the current situation of cultural and creative products in Yanguan Ancient Town as the starting point,summarizes the Cultural resource management of Yanguan Ancient Town and analyzes the characteristics and publicity methods of cutting-edge hot cultural and creative products,and conducts research on its style development,hierarchical positioning,media publicity and other aspects.On the basis of the author's on-site investigation of Yanguan Ancient Town and other ancient towns in Jiangnan,it is pointed out that there are currently problems with the cultural and creative products in Yanguan Ancient Town,such as the lack of regional characteristics and cultural application,homogenization of appearance,and limited product types.Propose three major strategies for the design of cultural and creative products in Yanguan Ancient Town:rooted in local culture,seeking innovative paths,and building a cultural and creative brand.Combine the regional characteristic culture of Yanguan Ancient Town with cultural and creative products,create cultural and creative products that consumersenjoy,and assist in rural revitalization.关键词
乡村振兴/文创产品设计/盐官古镇/地域文化/设计策略Key words
Revitalization/Cultural and creative product design/Yanguan Ancient/Regional culture/Design strategy分类
社会科学引用本文复制引用
陆芳圆,林竟路..乡村振兴背景下盐官古镇文创产品创新设计研究[J].设计,2024,37(12):104-106,3.基金项目
本文作为2022年度浙江省大学生科技创新活动计划(新苗人才计划)"寻村复艺——多点合作、多方共赢、助力乡村振兴"(2022R406C078)成果 （新苗人才计划）
