山西农业大学学报（社会科学版）2024，Vol.23Issue(5)：9-21,13.DOI:10.13842/j.cnki.issn1671-816X.2024.05.002
数字乡村战略实施的传播逻辑与优化路径
The communication logic and optimization path of digital rural strategy implementation
摘要
Abstract
The report of the 20th National Congress of the Communist Party of China proposed to comprehensively promote ru-ral revitalization and strengthen the construction of all-media communication system,which pointed out the direction for the digital transformation of rural areas.As a special communication ontology,digital rural strategy will show different forms,characteristics and effectiveness in the process of sinking to various levels,regions and groups.However,the current academic research results have not fully revealed the underlying logic of digital rural strategy communication.Based on communication theory,this study analyzes the communication content and characteristics of the implementation of digital rural strategy from the perspectives of communication power,guiding power,influence and credibility,explains the communication logic and mechanism of the implemen-tation of digital rural strategy from the perspectives of audience objects,key directions and operation modes.It finally puts forward the communication path of optimizing the implementation of digital rural strategy.关键词
数字乡村/数字权益/传播理论/传播效能Key words
Digital countryside/Digital rights/Communication theory/Communication efficiency分类
管理科学引用本文复制引用
沈费伟,胡紫依,戴辰..数字乡村战略实施的传播逻辑与优化路径[J].山西农业大学学报（社会科学版）,2024,23(5):9-21,13.基金项目
浙江文化研究工程重点课题"数字化赋能'浙江有礼'的理论与实践"(23WH25-7Z) （23WH25-7Z）
