宿州学院学报2024，Vol.39Issue(5)：1-5,17,6.DOI:10.3969/j.issn.1673-2006.2024.05.001
乡村文化与乡村意象构建:旅游凝视与具身体验的双视角
Rural Culture and Rural Image Construction:The Dual Perspectives of Tourism Gaze and Embodied Experience
摘要
Abstract
With the intensification of urbanization,urban residents have come to the countryside to find their spiritu-al home in memory.Countryside has become a space carrier for people to escape from their daily work and life,and culture is the soul and essence of rural tourism.As a traditional agricultural production base,northern Anhui has created a unique and rich rural culture through human-land interaction.Based on the review of the connotation of rural culture,rural image and the theory of tourism gaze and embodied experience,this paper designs the evaluation index of tourists'rural cultural imagery,and analyzes the questionnaire data with the help of SPSS 28.0 software,and draws the following conclusions:Rural culture is a key factor driving tourists to rural tourism destinations in northern Anhui.The representation of tourists'rural cultural image has two aspects.One is the one-way gaze and re-turn of tourists to cultural objects,which is reflected in the local gaze to the traditional rural features and the local return to the traditional rural production and life;The other is the two-way interaction and dialogue between tourists and cultural subject and object,which is reflected in the embodied experience of the rural cultural object and the in-teractive dialogue with the rural cultural subject.In this process,tourists not only build places and themselves,but also strengthen their self-identity and enhance their sense of identity with rural tourism destinations.关键词
乡村文化/乡村意象/旅游凝视/具身体验/皖北Key words
Rural culture/Rural image/Tourism gaze/Embodied experience/Northern Anhui分类
管理科学引用本文复制引用
杨丹丹,蒋作明..乡村文化与乡村意象构建:旅游凝视与具身体验的双视角[J].宿州学院学报,2024,39(5):1-5,17,6.基金项目
安徽省高校哲学社会科学研究重大项目(2022AH040059) （2022AH040059）
安徽省社会科学联合会攻关项目(2021CX086) （2021CX086）
安徽省高校哲学社会科学研究重点项目(SK2020A0066) （SK2020A0066）
安徽省高校质量工程项目(2023cyts022). （2023cyts022）
