宿州学院学报2024，Vol.39Issue(5)：48-52,5.DOI:10.3969/j.issn.1673-2006.2024.05.010
视觉传达设计在旅游景区形象设计中的作用研究
On the Role of Visual Communication Design in Tourist Spots Image Design:Taking Qiyun Mountain Scenic Area as an Example
摘要
Abstract
In order to make the tourist spots stand out in the fierce competition in the tourist market,taking Qiyun Mountain scenic spot as an example,this paper is to deeply discuss the important role of visual communication de-sign in the tourist spot image design.By analyzing the visual image design of Qiyun Mountain Scenic spot,extracting the significant features that are different from Huangshan Scenic spot and Hui culture and integrating them into the design,it can not only significantly enhance the tourist experience and scene memory,but promote the sales of tour-ist souvenirs,bringing additional economic benefits to the scenic spot.At the same time,can also provide practical guidance and strategic suggestions for other scenic spot image design.关键词
旅游景区/齐云山/形象设计/视觉传达Key words
Tourist spot/Qiyun Mountain/Image design/Visual communication分类
社会科学引用本文复制引用
宋婕,张锐锐,吴琼..视觉传达设计在旅游景区形象设计中的作用研究[J].宿州学院学报,2024,39(5):48-52,5.基金项目
宿州学院博士科研启动基金项目(2022BSK035) （2022BSK035）
宿州学院教学研究项目(szxy2021jyxm10) （szxy2021jyxm10）
安徽省质量工程项目(2022sx148). （2022sx148）
