微信用户健康信息甄别能力影响因素研究OA北大核心CHSSCDCSSCICSTPCD

[Purpose/Significance]WeChat has become the main source for people to receive information,but medi-cal and health official accounts often publish false,poor-quality,inaccurate,confusing,and inducing health information.Whether users have online health information screening ability is the primary basis for the improvement of their health infor-mation literacy,so it is of great significance to explore the factors influencing the level of WeChat users'screening ability.[Method/Process]The study collected relevant research data through a questionnaire survey and used it as a basis to con-struct a univariate health information discernment Partial Least Squares Regression(PLSR)model.The importance of each influencing factor was gauged by calculating the projection importance of various influencing factor indicators.[Result/Con-clusion]Research reveals that the most prominent influences on users'ability to discern health information are content up-dates,information readability,and government promotion.Source credibility,media promotion,information content pro-fessionalism,expert recommendations,health information attention,and social consensus have a secondary impact.Fac-tors with a lower impact include education level,income level,and age.