现代情报2024，Vol.44Issue(8)：61-68,8.DOI:10.3969/j.issn.1008-0821.2024.08.006
基于启发式—系统式模型(HSM)的在线知识类视频传播效果研究
Online Knowledge Video Dissemination Effects Based on Heuristic-Systematic Model
摘要
Abstract
[Purpose/Significance]As a hot application,online knowledge video dissemination effect such as dissem-ination broadness,recognition and participation is crucial to the platforms.Based on the heuristic-systematic model in in-formation processing,this research examines the factors affecting knowledge video dissemination effect.[Method/Process]12301 knowledge video data were collected at BiliBili and the corresponding fields of each factor were extracted.Data were analyzed using STATA and the moderation effect of fans number was examined.[Result/Conclusion]The results show that host features,title features,cover features,content topic,video length and tags significantly affect the video dissemina-tion effect,and the number of fans plays a positive moderating role.Thus,the video platforms need to be concerned with these heuristic and systematic cues in order to improve the dissemination effect and achieve competitive advantage.关键词
知识类视频/传播效果/启发式—系统式模型Key words
knowledge video/dissemination effect/heuristic-systematic model分类
社会科学引用本文复制引用
周涛,刘佳怡,邓胜利..基于启发式—系统式模型(HSM)的在线知识类视频传播效果研究[J].现代情报,2024,44(8):61-68,8.基金项目
国家自然科学基金项目"社会交互对用户参与社会化商务行为的作用机理研究"(项目编号:71771069) （项目编号:71771069）
国家社会科学基金项目"矛盾态度视角下社交媒体用户使用行为的演变与机理研究"(项目编号:22BTQ095). （项目编号:22BTQ095）
