亚洲健康旅游目的地发展策略的比较研究OA
A comparative study on the development strategies of health tourism destinations in Asia
亚洲已成为全球最富有潜力的健康旅游市场之一.文章选取2020-2021年度健康旅游指数(Medical Tourism Index,MTI)排名靠前的8个亚洲健康旅游目的地,分别从组织部门与联动机制、战略定位、服务项目、签证政策、服务机构、国际认证、旅游资源、顾客来源、宣传形式和推进策略等方面进行比较分析,最后通过总结这些健康旅游目的地的发展策略,对中国的健康旅游予以启示,进而推动我国健康旅游产业的发展.
Asia has become one of the most promising health tourism markets in the world.This paper se-lects 8 Asian health tourism destinations that are ranked high in the Medical Tourism Index(MTI)in 2020-2021 for analysis.The analysis compares the organizational departments and linkage mechnism,strategic positioning,service items,visa policies,service organizations,international certification,tourism resources,customer sour-cing,publicity forms,and promotion strategies for each,and finally summarizes the development strategies of these health tourism destinations to give inspiration to China's health tourism and further promotion to the develop-ment of health tourism industry in our country.
张丹;徐仪嘉;张欣;李林瑾;刘庭芳
清华大学医院管理研究院,广东深圳 518055清华大学医院管理研究院,广东深圳 518055||北京协和医学院卫生健康管理政策学院,北京 100006
预防医学
健康旅游旅游目的地亚洲发展策略比较分析
Health tourismTourism destinationAsiaDevelopment strategyComparative analysis
《中国农村卫生事业管理》 2024 (007)
473-481 / 9
教育部人文社会科学研究一般项目(19YJCZH239)
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