中国农村卫生事业管理2024，Vol.44Issue(7)：473-481,9.DOI:10.19955/j.cnki.1005-5916.2024.07.003
亚洲健康旅游目的地发展策略的比较研究
A comparative study on the development strategies of health tourism destinations in Asia
摘要
Abstract
Asia has become one of the most promising health tourism markets in the world.This paper se-lects 8 Asian health tourism destinations that are ranked high in the Medical Tourism Index(MTI)in 2020-2021 for analysis.The analysis compares the organizational departments and linkage mechnism,strategic positioning,service items,visa policies,service organizations,international certification,tourism resources,customer sour-cing,publicity forms,and promotion strategies for each,and finally summarizes the development strategies of these health tourism destinations to give inspiration to China's health tourism and further promotion to the develop-ment of health tourism industry in our country.关键词
健康旅游/旅游目的地/亚洲/发展策略/比较分析Key words
Health tourism/Tourism destination/Asia/Development strategy/Comparative analysis分类
医药卫生引用本文复制引用
张丹,徐仪嘉,张欣,李林瑾,刘庭芳..亚洲健康旅游目的地发展策略的比较研究[J].中国农村卫生事业管理,2024,44(7):473-481,9.基金项目
教育部人文社会科学研究一般项目(19YJCZH239) （19YJCZH239）
