智慧农业导刊2024，Vol.4Issue(15)：27-30,4.DOI:10.20028/j.zhnydk.2024.15.007
乡村振兴背景下自媒体助力麻江蓝莓产业发展研究
摘要
Abstract
Taking blueberry as the research object of"one county,one industry"project in Majiang County,Guizhou Province,using we-media publicity to develop together with the local tourism industry,Majiang blueberry is turned into"Star blueberry",so as to improve the brand awareness of Majiang blueberry.Based on we-media platforms,such as Douyin,Kuaishou and other short video platforms,this project makes use of its large flow of people to build a new publicity method,so as to promote the national popularity of"Star blueberry";besides,it makes use of the charm of"Star blueberry",so as to create a new channel for the sales of blueberries in Majiang County,Guizhou Province,and promote Majiang blueberries to the broad national market.关键词
麻江蓝莓/品牌/线上线下一体化/自媒体/知名度Key words
Majiang blueberry/brand/online and offline integration/we-media/popularity分类
管理科学引用本文复制引用
向番禺,韩宝银,余东妹..乡村振兴背景下自媒体助力麻江蓝莓产业发展研究[J].智慧农业导刊,2024,4(15):27-30,4.基金项目
贵州师范学院2023年省级大学生创新创业训练计划项目(S2023142234104,项目主持人为向番禺) （S2023142234104,项目主持人为向番禺）
