智慧农业导刊2024，Vol.4Issue(15)：96-99,4.DOI:10.20028/j.zhnydk.2024.15.024
乡村振兴背景下八寨沟景区品牌提升策略研究
摘要
Abstract
Tourist attractions are generally located in rural areas,and their good development plays an important role in promoting the revitalization of the surrounding villages.The brand of Qinzhou Bazhaigou Scenic spot has many deficiencies in brand characteristics,brand interests,brand value and brand personality,which not only restricts the development of the scenic spot,but also affects the process of revitalization of the surrounding rural areas.Therefore,taking the implementation of the national Rural Revitalization Strategy as an opportunity,drawing lessons from the brand compass theory,this paper puts forward the brand promotion strategy of Qinzhou Bazhaigou scenic spot,so as to enhance the sustainable development of the scenic spot and drive the surrounding areas to achieve rural revitalization.关键词
乡村振兴/八寨沟/品牌提升/品牌罗盘/品牌个性Key words
rural revitalization/Bazhaigou/brand promotion/brand compass/brand personality分类
管理科学引用本文复制引用
曾栋梁,梁胜兰..乡村振兴背景下八寨沟景区品牌提升策略研究[J].智慧农业导刊,2024,4(15):96-99,4.基金项目
广西2023年自治区级大学生创新创业训练计划项目(S202311607122) （S202311607122）
