茶元素与国产电子游戏的融合形式研究OA
Research on the Fusion Forms of Tea Elements and Domestic Electronic Games
通过研究近5年有代表性的12款国产电子游戏,对其中融合的茶元素(游戏道具、布景、角色设定和剧情)和线下活动形式(茶饮商品联名和文旅服务联动)展开分类阐述,归纳了不同游戏中茶元素融合形式的共性和差异性,收集整理了以年轻人为主的玩家群体对创新融合形式的体验反馈,探究了茶元素与国产游戏的融合传播效果及发展趋势,揭示了互联网时代下国产电子游戏会成为今后茶及茶文化传播的新阵地.
Though the study of 12 representative domestic two-dimensional games and female oriented games in the past five years,the online tea culture fusion content(including game props,scenery,characters and plot)and offline activity forms(including the business collaboration of novel-tea beverage and the integrated cultural and tourism services)were classified and elaborated.The similarities and differences of various game fusion forms with tea culture were analyzed.The experience feedback of mainly young players on the innovative integration form was collected,and the dissemination effect and development tendency of tea culture integrated with domestic games were explored.It was found that domestic games would be a new domain of tea culture inheritance and innovation in the internet age.
黎依琪;王郁
华中农业大学园艺林学学院,湖北武汉 430070华中农业大学园艺林学学院,湖北武汉 430070||果蔬园艺作物种质创新与利用全国重点实验室,湖北武汉 430070
农业科学
茶文化传播电子游戏青年玩家新茶饮融合形式
tea culture communicationelectronic gamesyoung gamernovel-tea beveragethe fusion form
《中国茶叶》 2024 (007)
25-32 / 8
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