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茶元素与国产电子游戏的融合形式研究

黎依琪 王郁

中国茶叶2024,Vol.46Issue(7):25-32,8.
中国茶叶2024,Vol.46Issue(7):25-32,8.

茶元素与国产电子游戏的融合形式研究

Research on the Fusion Forms of Tea Elements and Domestic Electronic Games

黎依琪 1王郁2

作者信息

  • 1. 华中农业大学园艺林学学院,湖北武汉 430070
  • 2. 华中农业大学园艺林学学院,湖北武汉 430070||果蔬园艺作物种质创新与利用全国重点实验室,湖北武汉 430070
  • 折叠

摘要

Abstract

Though the study of 12 representative domestic two-dimensional games and female oriented games in the past five years,the online tea culture fusion content(including game props,scenery,characters and plot)and offline activity forms(including the business collaboration of novel-tea beverage and the integrated cultural and tourism services)were classified and elaborated.The similarities and differences of various game fusion forms with tea culture were analyzed.The experience feedback of mainly young players on the innovative integration form was collected,and the dissemination effect and development tendency of tea culture integrated with domestic games were explored.It was found that domestic games would be a new domain of tea culture inheritance and innovation in the internet age.

关键词

茶文化传播/电子游戏/青年玩家/新茶饮/融合形式

Key words

tea culture communication/electronic games/young gamer/novel-tea beverage/the fusion form

分类

农业科技

引用本文复制引用

黎依琪,王郁..茶元素与国产电子游戏的融合形式研究[J].中国茶叶,2024,46(7):25-32,8.

中国茶叶

OACSTPCD

1000-3150

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