鞋类工艺与设计2024，Vol.4Issue(14)：15-17,3.DOI:10.3969/j.issn.2096-3793.2024-14-005
服装市场营销数字化转型策略研究
Research on Digital Transformation Strategies for Clothing Marketing
舒方瑾1
作者信息
- 1. 江汉艺术职业学院,湖北 潜江 433100
- 折叠
摘要
Abstract
Against the backdrop of the increasing infiltration of digital technology and the evolving consumer behavior,clothing marketing is facing unprecedented opportunities and challenges.This article aims to delve deeply into the digital transformation strategies for clothing marketing,analyze the motivations,paths,and potential risks of digital transformation,and propose operable suggestions with specific cases.Through this research,hope to provide useful references for clothing companies in the process of digital transformation.关键词
服装市场营销/数字化转型/策略研究/消费者行为/数字化技术Key words
clothing marketing/digital transformation/strategy research/consumer behavior/digital technology分类
轻工纺织引用本文复制引用
舒方瑾..服装市场营销数字化转型策略研究[J].鞋类工艺与设计,2024,4(14):15-17,3.
