鞋类工艺与设计2024，Vol.4Issue(14)：55-57,3.DOI:10.3969/j.issn.2096-3793.2024-14-017
地域文化影响下的曲阜旅游纪念品包装设计研究
Research on Packaging Design of Qufu Tourism Souvenirs under the Influence of Regional Culture
摘要
Abstract
Qufu,as a historical and cultural city,has rich cultural resources,scenic spots,and cultural landscapes.It is a region with abundant tourism resources,which has led to a related tourism souvenir industry chain.Due to a lack of brand awareness and immature visual design concepts,the packaging image design of Qufu tourism souvenirs is not perfect enough.As an important part of the development of the tourism industry,the optimization of tourism souvenir packaging is crucial.Based on the current situation of the tourism market in Qufu,a comprehensive investigation was conducted on the packaging of tourism souvenirs,and the shortcomings were analyzed.By summarizing regional culture and resources,constructing design methods,improving the packaging design of tourism souvenirs,enhancing the design level of tourism souvenir packaging,and driving the development of the local tourism industry.关键词
曲阜/地域文化/旅游纪念品/包装设计Key words
qufu/regional culture/tourism souvenir/packaging design分类
轻工纺织引用本文复制引用
罗娟..地域文化影响下的曲阜旅游纪念品包装设计研究[J].鞋类工艺与设计,2024,4(14):55-57,3.基金项目
1.2018年山东省高校科研计划项目(人文社科类)《儒家文化视角下的曲阜旅游商品包装设计创新性研究》(项目编号:J18RA292) （人文社科类）
2.2019年山东省艺术科学重点课题《曲阜孔庙建筑装饰在曲阜旅游商品包装中的应用研究》(项目编号:ZD201906273) （项目编号:ZD201906273）
