资源开发与市场2024，Vol.40Issue(7)：1103-1111,9.DOI:10.3969/j.issn.1005-8141.2024.07.016
网红经济时代旅游地意象塑造演化的过程机制研究
Study on the process mechanism of image shaping and evolution of tourism destination in the era of Internet celebrity economy
摘要
Abstract
Focusing on the Internet celebrity tourism destination Zibo,this paper explored the process mechanism of the interaction between tourism destination and tourists to promote the continuous shaping and evolution of tourism destination image.The results showed that:①The image of"Zibo Barbecue"in the era of Internet celebrity economy was shaped and constantly superimposed under the interaction and coupling of tourist destination and tourists.②The evolution of image went through the Internet fermentation period,the government-led period,the tourists'spontaneous period and the image stabilization period.The driving forces of image in each stage are network media,government subject,tourist behavior and stable image respectively,and the evolution process was similar to the tourism destination life cycle theory,but due to the economic characteristics of Internet celebrities,their life cycle duration and evolution speed were different.③Residents actively participate and enthusiastically changed the imbalance between the subject and the object,outlining clear facts of good imagery and highlighting its position and role in image shaping.关键词
网红经济/淄博烧烤/多主体互动/旅游地意象/演化机制Key words
Internet celebrity economy/Zibo Barbecue/multi-agent interaction/tourist destination image/evolutionary mechanism分类
管理科学引用本文复制引用
张家其,龙柳光,万金金,朱莉..网红经济时代旅游地意象塑造演化的过程机制研究[J].资源开发与市场,2024,40(7):1103-1111,9.基金项目
湖南省教育厅科学研究重点项目(编号:20A061). （编号:20A061）
