华侨大学学报（哲学社会科学版）Issue(4)：144-156,13.
多模态蓄意隐喻场景的关联性研究
Research on the Relevance of Multimodal Deliberate Metaphor Scenarios:A Case Study of Anti-fraud Awareness Cartoons for College Students
摘要
Abstract
By integrating deliberate metaphor theory,multimodal metaphor scenario theory and relevance theory,a rele-vance analytical framework of multimodal deliberate metaphor scenarios is constructed.Based on this framework,it exam-ines the relevance of multimodal deliberate metaphor scenarios in anti-fraud awareness cartoons for college students.The research findings include:(1)This type of cartoons mainly constructs three types of deliberate metaphorical scenarios of trapping,camouflaging and confining,each focusing on conceptualizing fraud tactics,the identities of the fraudster,and the situations of the deceived respectively;(2)In terms of relevance to the audience,the camouflaging scenario is most likely to achieve the optimal relevance at the information level,and the confining scenario is most likely to achieve the opti-mal relevance at the communication level;(3)Some scenarios exhibit issues related to inadequacies in the representation of target domain information in visual-text metaphors,using images that deviate from the audience's cognitive environment,and employing inappropriate sizing and layout of texts.These factors have led to failures to establish optimal relevance with the audiences.This paper aims to expand the theoretical and practical persepectives of multimodal cognitive-pragmatic re-search,and provide empirical references for the creation and construal of public promotional cartoons.关键词
多模态蓄意隐喻场景/关联理论/隐喻/多模态关联理论Key words
multimodal deliberate metaphor scenario/relevance theory/metaphor/multimodal relevance theory分类
社会科学引用本文复制引用
王佳宇,赵亚茹..多模态蓄意隐喻场景的关联性研究[J].华侨大学学报（哲学社会科学版）,2024,(4):144-156,13.基金项目
国家社会科学基金重点项目(21AYY013) （21AYY013）
华中师范大学优秀研究生教育创新资助项目(2023CXZZ086) （2023CXZZ086）
