设计2024，Vol.37Issue(13)：22-25,4.
基于滑县木版年画文化本真性的IP形象设计研究
RESEARCH ON IP IMAGE DESIGN BASED ON THE CULTURAL AUTHENTICITY OF HUA COUNTY WOOD-BLOCK NEW YEAR PICTURES
摘要
Abstract
As a traditional Chinese folk art,the Hua County wood-block New Year picture is a practical tool created spontaneously by the people without professional technical training and systematic education,which reflects the simple core thoughts and cultural beliefs of the people.This paper focuses on the inheritance and development of Hua County wood-block New Year pictures in the modern social context,analyzes the cultural heritage of Hua County wood-block New Year pictures with the help of the concept of"authenticity",sorts out the spiritual value of Hua County New Year pictures as"things"that are different from other New Year pictures,and builds IP images around its cultural symbols to realize the creation and transformation of traditional folk art concepts and modern designs.关键词
滑县木版年画/文化内涵/本真性/IP形象/设计实践Key words
Hua County woodblock New Year Pictures/Cultural connotation/Authenticity/IP image/Design practice分类
社会科学引用本文复制引用
梁雅卓,孙伟..基于滑县木版年画文化本真性的IP形象设计研究[J].设计,2024,37(13):22-25,4.基金项目
本文系江苏省研究生科研与实践创新计划项目"非遗学视野下滑县木版年画的研究"(项目编号:SJCX23_2119) （项目编号:SJCX23_2119）
