摘要
Abstract
Based on the current situation of red cultural and creative design,with a focus on ethnic areas in the Long March National Cultural Park,we will study cultural and creative designs that meet the needs and highlight characteristics.Organize the red resources of the Long March National Cultural Park,construct a genetic map,and conduct cultural translation from four dimensions of language structure,semantics,context,and pragmatics to complete the cultural and creative design of the ethnic areas of the Long March National Cultural Park.Organize the red gene map of the Long March National Cultural Park,construct a cultural and creative product design translation model,and complete the design strategy.Verified the feasibility of constructing a red gene map to implement cultural and creative design strategies,providing reference for the cultural and creative design of the Long March National Cultural Park.关键词
长征国家文化公园/红色文创/红色基因图谱/文创设计/设计策略Key words
Long March National Cultural Park/Red cultural creative products/Red gene map/Cultural and creative design/Design strategy分类
社会科学
