设计2024，Vol.37Issue(13)：72-75,4.
以认知叙事为导向的在线广告动态图形设计方法研究
RESEARCH ON DYNAMIC GRAPHIC DESIGN METHOD FOR ONLINE ADVERTISING GUIDED BY COGNITIVE NARRATIVE
摘要
Abstract
Summarize the Dynamic Graphic Design Method for Online Advertising Guided by Cognitive Narrative.Guided by the theory of cognitive narratology,this paper analyzes which aspects of dynamic graphic design in online advertising reflect the content of cognitive narratology,and explores the strategies and methods followed in dynamic graphic design of online advertising from three perspectives:viewpoint construction,narrative structure,and visual rhetoric.Obtain dynamic graphic design methods and strategies for online advertising.Cognitive narrative oriented dynamic graphics in online advertising can attract users'attention and convey product characteristics or brand image in a more memorable way,providing reference for the design of dynamic graphics in online advertising.关键词
互联网/认知叙事/在线广告/动态图形/设计方法Key words
Internet/Cognitive narrative/Online advertising/Dynamic graphic/Design method分类
通用工业技术引用本文复制引用
吴宛颖,朱琪颖..以认知叙事为导向的在线广告动态图形设计方法研究[J].设计,2024,37(13):72-75,4.
