设计2024，Vol.37Issue(15)：1-3,3.
文化IP视域下的岁寒三友纹样文创设计研究
RESEARCH ON CULTURAL AND CREATIVE DESIGN OF THE THREE FRIENDS OF THE COLD YEAR PATTERN FROM THE PERSPECTIVE OF CULTURAL IP
摘要
Abstract
This article will conduct research from the perspective of cultural IP to inherit and promote the patterns of the Three Friends of the Cold Year,explore the economic value of their cultural resources,enhance the cultural added value of products,and promote the innovative development of the cultural and creative industry.The aim is to provide new ideas and inspiration for cultural and creative design.Analyze the relevant concepts of cultural IP and cultural and creative products,and summarize the basic design features of IP-based cultural and creative products.Deeply understand the cultural connotation and artistic characteristics of the"Three Friends of the Year and Cold"pattern,and use abstract processing methods to create a unique cultural IP image.Obtain the cultural IP image and cultural and creative derivatives of the Three Friends of the Cold Year pattern.This method can provide reference for the design methods of traditional cultural and creative products from the perspective of cultural IP.关键词
文化IP/文创设计/岁寒三友纹/传统文化/文化创意衍生品Key words
Cultural IP/Cultural and creative design/Cold year three friends pattern/Traditional culture/Cultural and creative derivatives分类
社会科学引用本文复制引用
张同标,季苏云..文化IP视域下的岁寒三友纹样文创设计研究[J].设计,2024,37(15):1-3,3.基金项目
本文为故宫博物院2021年开放课题重点项目"从江南到紫禁城:基于活计档的艺术史研究"的研究成果,该课题得到"中国青基会梅赛德斯奔驰星愿基金"的大力资助. （）
