文化IP视域下的岁寒三友纹样文创设计研究OA

This article will conduct research from the perspective of cultural IP to inherit and promote the patterns of the Three Friends of the Cold Year,explore the economic value of their cultural resources,enhance the cultural added value of products,and promote the innovative development of the cultural and creative industry.The aim is to provide new ideas and inspiration for cultural and creative design.Analyze the relevant concepts of cultural IP and cultural and creative products,and summarize the basic design features of IP-based cultural and creative products.Deeply understand the cultural connotation and artistic characteristics of the"Three Friends of the Year and Cold"pattern,and use abstract processing methods to create a unique cultural IP image.Obtain the cultural IP image and cultural and creative derivatives of the Three Friends of the Cold Year pattern.This method can provide reference for the design methods of traditional cultural and creative products from the perspective of cultural IP.