设计2024，Vol.37Issue(15)：142-146,5.
用户情感体验视角下的区域公用品牌APP设计研究
RESEARCH ON REGIONAL PUBLIC BRAND APP DESIGN FROM THE PERSPECTIVE OF USER EMOTIONAL EXPERIENCE
史明熙 1郭绮涵 2李京勇1
作者信息
- 1. 韩国庆北国立大学艺术学院
- 2. 武汉理工大学艺术与设计学院
- 折叠
摘要
Abstract
To propose the design principles and strategies of regional public brand App based on the theory of user emotional experience.The relationship between user emotional experience and App design is analyzed by using literature research method.Based on the case analysis of market related products,the elements of emotional experience are obtained,and the design principles are put forward in combination with the honeycomb model of user experience.Then,through the analysis of the user behavior process,the design points are proposed,the specific design strategy is obtained,and the design practice is carried out and the user satisfaction is evaluated.The theory of user emotional experience is integrated into the design of regional public brand App to meet the diversified emotional needs of users from the three dimensions of sensory experience,interactive experience and emotional experience,improve the effectiveness and sustainability of regional public brand sales and communication,and meet the requirements of the development of new formats of China's agricultural industry.关键词
用户情感体验/区域公用品牌/App设计/用户体验蜂巢模型/农业产业新业态Key words
User emotional experience/Regional public brand/App design/User experience Honeycomb model/New forms of agricultural industry分类
信息技术与安全科学引用本文复制引用
史明熙,郭绮涵,李京勇..用户情感体验视角下的区域公用品牌APP设计研究[J].设计,2024,37(15):142-146,5.
