摘要
Abstract
At present,state-owned enterprises in the integrated media including the management of integrated media material still exists in the integrated media material content quality is not high,the content lack of innovation and attraction,the lack of incentives and training mechanisms,more platforms,fewer personnel,fewer resources and some other problems,for this reason,state-owned enterprises should be from the introduction of user-generated content,the construction of the"Institute of Integrated Media For this reason,state-owned enterprises should formulate scientific and reasonable integrated media material management strategies from introducing user-generated content,constructing"integrated media academy",adopting modern information technology for material classification and screening,etc.,so as to adapt to the market changes and the needs of enterprise development.关键词
融媒体/素材管理/品牌建设/数字媒体/社交媒体Key words
integrated media/material management/brand building/digital media/social media分类
信息技术与安全科学
